One of our business consulting service is creating an identity for your brand. Developing a brand identity is a crucial step in giving your company a unique identity using an array of colors, images and typography.
This is where our designers play an important role. Your vision, mission, values, personality and positioning needs to be analyzed before we take even first step. Here are a few steps we take to present your image to the world:
Typography
The first step is deciding the fonts. There are four types of fonts - serif fonts, sans-serif fonts, cursive and display fonts. Your image as well as your logo will have a reflection of this.
Colors
The next step is to decide colors you will be using in building your brand. It can be 1, 2 or multiple colors depending on the type of products or services you are selling.
Shapes
The lines, boxes, curves, etc. take a big lead in representing your corporate image. You can use rounded rectangles, one-corner rounded, semi-circles and numerous other shapes to present your images and products.
Logo
Once the above is decided, we will create a logo for you which will have a reflection of all of the above.
Website
Then comes a full responsive, mobile friendly, beautiful website which will also use all of the above.
There are many more designs to achieve to complete the brand identity, like, business cards, emails, product packaging, or other material like shopping bags, leaflets, flyers, etc.